The Client approached Studio Caché to create a full visual identity for a new luxury brand consultation agency – Quartz – targeted at the fashion, beauty, and lifestyle segment.
The brief was to create a visual identity that felt like a trusted, reliable, and “well-established” brand, as opposed to a newcomer to the industry. Quartz represents an environment where clients feel listened to, understood and inspired. A key tenet of the brand is Honesty and this had to be communicated through its visual identity.
The logotype is the brand identity morphed into a piece of graphic, elegant and timeless. A well-established condensed logo in unique serif font: bold, strong, luxurious, and dynamic with an authoritative and reliable tone. The illuminating Q element is an independent brand symbol of honesty and smart perspectives.
A collaborative project with Funzenpun.
