Design for the Hideaway Cafe Brand identity, UK

The branding for Hideaway Cafe captures the essence of understated sophistication and charm, creating an inviting and memorable identity. At the heart of the branding is the typographic logo, where the “I” is replaced with a vintage-style key. This design element evokes a sense of mystery and discovery, perfectly aligning with the cafe’s concept of being a hidden gem—a place to escape, relax, and indulge.

The visual identity conveys a refined simplicity and timeless luxury. Any new branch of Hideaway feels well like a well established business with history and caliber. The visual identity is rooted in timeless simplicity, utilising classic serif typography paired with subtle, refined details. The black-and-white palette enhances the brand’s elegance and versatility, appearing seamlessly across various applications, from coasters and packaging to interior decor. The word-search-inspired coasters add a playful and interactive touch, inviting customers to engage with the brand in an unexpected way.

In collaboration with Funzenpun.