Versatile and multifunctional brand design and logo for Tails Restaurant, Riga, in collaboration with Funzenpun.
The logo is a minimal and graceful single line drawing of a fish tail, the unifying element of the brand design and interior decor. The presence of the tail not only provides a graphic reference to the name of the restaurant but also to the menu and prominent fish displays inside.
The logo is versatile in that it can be used both vertically and horizontally, while the single line drawing style has enabled us to incorporate multiple playful elements, such as the fishing wire and maritime knots which can be found within the logo.
Inspiration for the logo came from the distinct displays of the fish in dry age cabinets, as well as the tails of tuna that inhabit cold deep waters – another strong reference point for both the brand design and interior colour palette. The font used is delicate and elegant, like fish bones themselves.